2011 is fully gone, and 2012 has rolled in without missing a beat. The social media industry keeps growing in leaps and bounds. I often hear business people say social networking is similar to the Wild Wild West! So answer this question for me personally. Would it be valuable in the event that you knew the future social media trends for 2012? How wonderful would it be to learn what trends are in store for the coming year? Could you adequately prepare for this rapidly changing industry? In this article, I provide my 2012 predictions for the evolving trends in the social-networking industry. It certainly is gratifying when my predictions come true. My predictions are not predicated on any type of special powers. They are based on my industry research, what I read and what I see happening each day in my own work. My accuracy rate in the social media marketing industry has been about 97 percent. However, even when I’m wrong it’s only because my timeline finished up being longer than I thought it was going to be. I’ve a knack for spotting social media marketing trends. Which article lists four powerful trends unfolding right now. You can benefit from what I say or ignore me, the choice is yours. Either way these trends will unfold because the year progresses. So read on and heed my advice. Prepare your social media marketing campaigns to take advantage these trends for 2012 and beyond.

Prediction #1) Social Media Networks and Marketing will continue steadily to grow at an alarming rate.

Last year Facebook grew from around 600 million to 800 million users based on whose numbers you think. Twitter and LinkedIn also both showed growth and added many new features, (in addition they both acquired several new partners and internet assets). Add to this, Google started Google+, and Microsoft is reported to be in the works of creating their own social network. The adoption rate of small business will lead just how, but expenditures by large corporations will exceed that of both small and medium-size businesses. My first advice for you is; create and implement “an employee social media use policy” to control business hour usage. Second, develop a social media marketing intend to reach and engage this enormous market. Combining both engagement and pay per click campaigns work best.

Prediction #2) One of the largest players in the social media marketing arena will make a “miss step” in 2012.

I believe that one of the top four SOCIAL MEDIA MARKETING Network companies will make a costly mistake causing them to reduce significant market share. At this time several of the larger social media marketing giants like Facebook, Twitter, and LinkedIn all share one crucial flaw. They make an effort to make it extremely difficult to communicate with them. Take Facebook, for example. They don’t list any contact information apart from a Facebook page. Sure they will have lots of help pages. Yes, Facebook has a blog, plenty of YouTube videos, but provides no phone number where one can call and talk to a individual? They do have a Facebook page it is possible to enter suggestions about, but that’s it. What goes on when you get a strange message from Facebook, or you’re having difficulty together with your account? You post a message and never get a reply! Twitter and LinkedIn aren’t much better. They don’t really list a contact contact number or address either. However, I’ve found that they do reply to your email and posted messages, although it sometimes takes given that seven days to obtain a reply.

In Premium Vacation Packages , of the most notable three social media marketing companies, LinkedIn supplies the best service. Google is new in this game. It’s not as easy to lump them in with all of those other social media marketing giants yet. However, I could tell you that Google includes a notoriously poor customer service reputation. It has been my experience with Google that the grade of service you receive depends on the person you get on the phone. The good news is that you can obtain someone on the telephone! Google does list contact numbers. My advice to any business is simple, be ready to create changes to your social media campaign if you need to. Furthermore, if you’re using the top four social media marketing services, make a backup of your data. This is in the event you decide to make “the switch” and ditch one of these players.

Prediction #3) Google+ can be one of the top 3, in the social networking arena by the finish of 2012.

I know I’m going out on a limb here, but I believe that is inevitable. Google’s share size and current customer base allows Google+ to cultivate at a considerably faster pace than other social media sites. The exact number of Gmail users is not public, but we do know that it is huge! I’ve read estimates which range from about 190 million to 250 million accounts. Furthermore, Google owns so many internet properties, they can easily integrate the application of these properties into their social networking. This adds value to their social network. Add to this, the truth that Google owns Google Search, Google AdWords, YouTube, Blogger and Picasa. Are you currently starting to get the picture? Google is gigantic. Google controls the lion’s share of internet traffic and advertising dollars.

Google has also had the opportunity to produce a social-networking product that is user friendly, internet search engine friendly and innovative. These qualities’ have made them the internet leader they are today. I am not sure they can keep this frantic pace forever, but also for 2012, it is a done deal. My advice for you is to review what your location is spending your advertising money and see if it makes sense using the Google properties. If you’re an individual, and also have been waiting on the sideline with Google+, stop what you’re doing and take the ten minutes to create a Gmail and Google+ account. If you curently have a Gmail account, this can only take you about 5 minutes. The bonus here is also you can setup a Google+ Brand page without a lot of fuss.